When we talk about business promotions and marketing, our minds almost always jump to social media platforms like Facebook, Instagram, Twitter, and perhaps even Tik Tok. We do not even think of Google Street View as an avenue to bring in more customers. However, Google Street View is that untapped platform that can help small businesses come close(r) to their business goals.
In this blog, we will let you know of all the benefits Google Street View — a technology featured in Google Maps and Google Earth that provides interactive panoramas from positions along many streets in the world — has in store for your business.
Build trust with customers
Customers are flooded with a zillion advertisements on a day-to-day basis. Most of these promotions sound promising, but they are often not what they seem at all. This has made customers skeptical of all forms of promotions these days.
However, Google Street View promotes transparency, instilling trust in customers. Your virtual tour serves as proof of your existence, which increases your credibility.
Connect with your customers
With Google Street View, you enable people to virtually visit your store from within the comfort of their bedrooms. Check out this page with two of my own local shops. This will improve your relations with your customers, and they will have a better perception of you even before physically entering your store.
Secondly, it also reveals that you are not luring customers under false pretenses and your business is legitimate. Google’s algorithm scores your business higher if you have recent photos and a virtual tour gives you even more “brownie points” with the algorithm.
Help customers come prepared
In today’s pandemic climate, consumers want to reduce travel and want to ensure that your shop is indeed what they are looking for. We all hate those moments when things do not turn out as we had expected them to be. Well, Google Street View can save your customers from disappointments.
It gives customers important information, such as your business timings and working days. Questions like “Where can I park my car?” are also answered. This information, accompanied by an interactive panorama of your place of business, can help them plan ahead and come prepared.
Passive marketing with Google Street View
While search engine optimization (“SEO”) and social media are very active ways of online marketing, Google Street View is more subtle and passive. It actually complements the mainstream marketing strategies.
Reach your target audience
Google Street View relies on proximity, so when people in the nearby location look up for a place of business online similar to yours, your business will pop up. For example, if someone near you keyed in “Eating joints near me,” they would see your restaurant’s listing. The street view of your restaurant will then give you an edge over your local competitors who have an invisible identity on Google.
Secondly, if you have decorated your store in a specific way to grab the attention of a particular group of people, you can show it off through Google Street View and compel them to visit you.
We can help you design a street view!
At Southern Star 360, we are a Google Street View Trusted Photographer.
With our professionally shot virtual tours, you can get ahead of your competitors and gain customers in leaps and bounds. If you want to learn more about this 360-degree marketing approach, get in touch with us today at (469) 686-4184.